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Loewe
Deliverables
Brand + guidelines
Project type
Branding
Industry
Luxury fashion
Year
2023
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About the project
]
Introduction
The mission & vision
Continue to explore artistic and handcraft boundaries while maintaining their legacy of craftsmanship, mixing traditional techniques with innovative design to create high-quality, durable luxury products.
The challenge
Emphasize the brand's distinctive values and maintain the rest of Loewe's identifying factors, such as simplicity, luxury, and status. Ensure that the rebranding could be implemented without negatively affecting the brand's sales, as its most loyal consumers may feel misaligned with the new visual approach.
The solution
Approach rebranding from a transparent perspective, directly connected to nature but taking into account the luxury, exclusivity, and elegance of the brand. Create a visual identity manual with brand guidelines in order to maintain a clear and consistent visual identity over time.
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